Privacy Policy

Last Updated: July 9, 2026

1. Introduction

Emberly ("Emberly," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit emberly.capiluxlabs.com and purchase our products. Please read this policy carefully. By using our website or placing an order, you agree to the practices described here.

2. Information We Collect

We collect the following categories of personal information:

Contact Information: Full name, email address, phone number, billing address, and shipping address.
Payment Information: Credit/debit card details and PayPal account information, processed securely by our payment processors (Stripe, PayPal). We do not store full card numbers on our servers.
Order Information: Products purchased, order history, transaction amounts, and order status.
Device & Technical Data: IP address, browser type and version, operating system, pages visited, time spent on pages, referring URLs, and click behavior, collected via cookies and analytics tools.
Communications: Any messages you send us through customer service, including email and live chat records.
Account Data: Username and password if you create an account on our website.

We collect this information when you place an order, create an account, subscribe to marketing emails, contact customer support, or browse our website.

3. How We Use Your Information

We use your personal information to:

Process, fulfill, and ship your orders;
Send order confirmations, shipping notifications, and delivery updates;
Respond to customer service inquiries and resolve disputes;
Send order confirmations, shipping notifications, and transactional emails related to your purchase;
Send cart reminder emails: If you enter your email address during the checkout process but do not complete your purchase, we may send you one or more reminder emails about the items left in your cart. These emails are sent as a service to help you return to and complete your order. Each reminder email includes a clear and easy way to opt out of further reminders;
Send promotional and marketing emails where you have opted in - you may unsubscribe at any time by clicking "Unsubscribe" in any email or by emailing support@emberly.com;
Analyze website usage and improve our products and services;
Detect and prevent fraud, unauthorized transactions, and other illegal activities;
Comply with applicable laws, regulations, and legal process;
Enforce our Terms of Service.

4. How We Share Your Information

We do not sell your personal information to third parties. We share your information only with:

Payment Processors (Stripe, PayPal): To securely process payment transactions. These processors are PCI-DSS compliant and have their own privacy policies.
Shipping Carriers (UPS, USPS, FedEx): To deliver your order. We share your name, address, and phone number with the carrier assigned to your shipment.
Email Service Providers: To send transactional and marketing emails on our behalf. These providers may only use your data to perform services for us.
Analytics Providers (Google Analytics): We use Google Analytics to understand how visitors interact with our website. Google may use this data in accordance with their own privacy policy. You can opt out at tools.google.com/dlpage/gaoptout.
Legal Authorities: When required by applicable law, court order, subpoena, or government regulation, or when we believe disclosure is necessary to protect the safety of any person or to address fraud or security issues.
Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of the transaction. We will notify you via email and/or prominent notice on our website before your information becomes subject to a different privacy policy.

5. Your Privacy Rights (California Residents - CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:

Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which we collected it, the business purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request that we delete the personal information we have collected about you, subject to certain exceptions permitted by law (e.g., completing a transaction, detecting security incidents, complying with legal obligations).
Right to Opt-Out of Sale: We do not sell your personal information. If this practice changes, we will update this policy and provide an opt-out mechanism.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your California privacy rights, please contact us at support@emberly.com. We will respond to verified requests within 45 days as required by the CCPA. We may need to verify your identity before processing your request.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies. For full details, please see our Cookie Policy. In summary:

Essential Cookies: Necessary for the website to function (shopping cart, login sessions). These cannot be disabled.
Analytics Cookies: Help us understand how visitors use our site (Google Analytics). You may opt out using browser settings or the Google opt-out tool.
Marketing Cookies: Used to deliver relevant advertisements where applicable.

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality, including your ability to add items to your cart or complete checkout.

7. Email Communications - CAN-SPAM Act Compliance

We send two types of emails:

Transactional / Service Emails: Order confirmations, shipping updates, and cart reminder emails. These are sent based on your interaction with our website (placing an order or beginning the checkout process) and do not require separate marketing consent.
Marketing / Promotional Emails: Newsletters, exclusive offers, and product updates. These are sent only to customers who have explicitly opted in by checking the marketing consent box at checkout or by subscribing through our website.

Cart Reminder Emails

If you enter your email address in our checkout form but do not complete your purchase, Emberly may send you up to three (3) reminder emails over a 72-hour period. These emails will:

Reference the specific items left in your cart;
Include a direct link to complete your purchase;
Include a clear and prominent unsubscribe link to stop further reminders immediately.

Entering your email address in our checkout form constitutes your acknowledgment that we may send these service-related cart reminders. You may opt out at any time by clicking "Unsubscribe" in any reminder email.

CAN-SPAM Compliance

All commercial emails we send will:

Clearly identify themselves as commercial communications from Emberly;
Include our physical mailing address;
Provide a clear and easy method to unsubscribe;
Honor unsubscribe requests within 10 business days.

To unsubscribe from any emails, click the "Unsubscribe" link in any email or contact us at support@emberly.com.

8. Children's Privacy - COPPA

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at support@emberly.com, and we will take steps to remove that information from our systems.

9. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information, including:

SSL/TLS encryption for all data transmitted between your browser and our servers;
PCI-DSS compliant payment processing through third-party processors;
Access controls limiting employee access to personal data on a need-to-know basis;
Regular security assessments and updates.

However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

Order and financial records are retained for a minimum of 7 years to comply with U.S. tax and accounting regulations;
Customer service communications are retained for 3 years;
Marketing data is retained until you unsubscribe or request deletion.

11. Third-Party Websites

Our website may contain links to third-party websites, including social media platforms and payment gateways. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by email (to the address associated with your account) and/or by posting a prominent notice on our website at least 30 days before the changes take effect. The date at the top of this page indicates when this policy was last revised.

13. Contact Us

For questions, concerns, or requests related to this Privacy Policy or your personal data:

Email: support@emberly.com

We will respond to all privacy inquiries within 30 days.